In fashion, a collection can be refreshed and a label can find a new identity. For Zimbabwean fashion entrepreneur Cynthia Bizure, however, the latest chapter of JANJAM is about going back to the basics.

Bizure is reintroducing her established brand as JANJAM LUXURY after taking a break to address areas she felt needed attention.

Her journey in business began long before JANJAM became associated with celebrity wardrobes and high-profile clients. From selling sweets and airtime to cross-border trading, travelling to South Africa to source merchandise for the Zimbabwean market, Bizure built her business from humble beginnings. That entrepreneurial journey eventually grew into a recognised fashion retail brand, with boutiques in Harare and Chitungwiza.

Over the years, JANJAM dressed several prominent Zimbabwean personalities, including musicians and entertainers such as Jah Prayzah, Alick Macheso, Ammara Brown and Madam Boss. The brand also built a presence in men’s and women’s fashion, as well as special occasion wear.

However, running a fashion business in Zimbabwe comes with challenges, from changing consumer spending habits and competition to import costs and maintaining quality.

Explaining her decision to step back, Bizure said she and her team returned to the drawing board to address key areas, with restoring the brand’s original quality standards among their priorities.

“Going back to where we started, giving our clients the BEST QUALITY at AFFORDABLE PRICES has always been my dream,” she said.

The reintroduction of JANJAM LUXURY comes with a bespoke fashion piece modelled by Zvikomborero Motsi and photographed by JanJam Studios, offering a glimpse of the brand’s renewed direction.