American singer and actor Tyrese Gibson arrived in Uganda on 25 August, bringing Hollywood attention to the East African country as preparations gather pace for the launch of its Coffee Tourism initiative.

The Fast & Furious star’s visit has sparked excitement among fans while placing Uganda’s coffee story before an international audience.

The initiative aims to take visitors beyond traditional safari experiences and into the world of Ugandan coffee, from farms and processing sites to the communities whose livelihoods depend on the crop.

For Gibson, the trip offers an opportunity to experience Uganda through its people, landscapes, culture and coffee. As one of Africa’s major coffee producers, Uganda has built an industry that plays a significant role in supporting farming communities and the wider economy.

His presence is expected to add international visibility to the initiative, particularly among his global fan base, while highlighting the farmers and communities behind every cup.

The visit also offers an alternative portrait of Uganda, one centred on agriculture, culture, hospitality and local stories alongside its renowned natural attractions.