THE FUTURE REMAINS FEMALE.

Female chauffeurs’ in Zimbabwe dominate a market.

The chauffeur industry has stereotypically been dominated by men, but times are changing as there are now more females behind the wheel than ever. 

Recently, a Zimbabwean indigenous luxury transport company titled “Driven Group” launched an all-female driven 24-hour chauffer and food delivery service through its Drive Africa application.

The app is available on Google Play Store and it is about on-demand Chauffeur, food delivery and lifestyle services. 

CEO: Priscilla Chigariro

The Driven Groups Chief Executive Officer Priscilla Chigariro said the motive behind having a female-driven app is that female -driven cars are always in a much better position than the male-driven.

“All our drivers are females but we do have one male who is the fleet manager. The reason why we have mostly female drivers is because for starters, women drive really well, women are known to be better drivers and also they take better care of the vehicle.

“For the time being we have launched the app in Zimbabwe but obviously if God willing we have plans to extend all over Africa and that is why we call this Driven Africa app. All services are currently available in Harare only with future plans for expansion to Victoria Falls and Bulawayo,” she said.

Driven Groups also has some school-run where children are being carried and Chigariro said it is safer to have a female driver to drive one’s children.

Fleet Manager
Obert Mahachi

In a press release, fleet manager Obert Mahachi said the previous months the company has been steering emergency and first aid training.

 “We have spent the last 3 months training our drivers on not only managing their vehicles independently, but on emergency and first aid training as well as chauffeur etiquette. Our fleet offers three vehicle classes, business class, serviced by Mercedes Benz E-Class, mini-van class, serviced by Toyota Noah and XL serviced by a specially equipped, handicap friendly Mercedes Benz Sprinter,” he said.

Chigariro added that the company pursues to empower young people.

 “Everything about our company is about showcasing the talent and skills that are available in Zimbabwe as well as empowering young people. We have spent the last 8 months developing our application using our in-house IT and design team to create an app which has both simple functionality and elegant User Interface.

Driver Michelle Goremushandu

“Driven will redefine the local on-demand transport industry by elevating service standards but maintaining affordable pricing. In addition to offering users the ability to order our services via our app from anywhere in the world, Driven has a 24-hour dispatch and customer care service accessible via direct call, WhatsApp, our social media pages and website,” said Chigariro. 

Handicap friendly Sprinter
with driver Comfort Nyathi

As the transportation site develops, Driven Group has managed to adjust its Uber business model to stay competitive in the long term through the new Drive Africa application which will also soon be available on Apple Store.   

Like in many other countries, the taxi business in Kenya used to be considered a male’s profession and dangerous for female drivers but since 2014, Nairobi has experienced an upsurge in taxi apps, both local and international, including Uber with more female chauffeur’s.

CLICK HERE TO INSTALL APP

Press Release 

Female Empowerment gets a boast as female-Driven chauffeur service launches in Harare

WATCH VIDEO: HOW THE APP WORKS

The Driven Group today launched a first of its kind 24hr chauffeur service with an all black fleet driven by female drivers.
15 December 2020, Harare, Zimbabwe 
Harare based transport and lifestyle services company The Driven Group today launched their chauffeur services which like their Dine services, food delivery, are accessible via their application Driven Africa. Boosting an elegant all black fleet, all vehicles are driven by a well trained team of female drivers, head by the only male, their fleet manager Obert Mahachi, “We have spent the last 3 months training our drivers on not only managing their vehicles independently, but on emergency and first aid training as well as chauffeur etiquette” he said. “Our fleet offers 3 vehicle classes, business class, serviced by Mercedes Benz EClass, mini-van class, serviced by Toyota Noah and XL serviced by a specially equipped, handicap friendly Mercedes Benz Sprinter.”
“Everything about our company is about showcasing the talent and skills that are available in Zimbabwe as well as empowering young people. We have spent the last 8 months developing our application using our in-house IT and design team to create an app which has both simple functionality and elegant User Interface,” said Priscilla Chigariro, The Driven Groups Chief Executive Officer. “ Driven will redefine the local on-demand transport industry by elevating service standards but maintaining affordable pricing. In addition to offering users the ability to order our services via our app from anywhere in the world, Driven has a 24hr dispatch and customer care service accessible via direct call, WhatsApp, our social media pages and website” 
The Driven Africa app which is currently available on the google playstore and will soon be available on the App Store, allows users to book journeys or other services either on-demand or in advance as pre-bookings. The companies Dine service which is available on the same app offers gourmet meals and various drinks from 3 restaurants all owned by The Driven Group. Of particular interest, also available under the Dine service is a library with an extensive booklist covering various genres from which one can rent a hard copy which is then delivered together with your order. 
All services are currently available in Harare only with future plans for expansion to Victoria Falls and Bulawayo. The Driven Group promises a world of chauffeur driven luxury and lifestyle services on-demand! Contact dispatch@drivengroup.co.zw /customercare@drivengroup.co.zw for more information. 

Charmaine Brown

Charmaine Brown is 27 years old, media personnel. She studied Media and Society Studies (2017-2020) at Midlands State University in Zimbabwe. Charmaine had an internship at The Herald and presently is an entertainment journalist for My Afrika Magazine. She currently lives in Harare.

Leave a Reply

Your email address will not be published.