The highly anticipated Trace Summit 2025 is set to take place on February 24-25 at the prestigious Mora Resort in Zanzibar, bringing together artists, producers, investors, and industry leaders to shape the future of African music.

The summit, organized by Trace, a leading Afro-Urban entertainment brand, aims to be a game-changer for Africa’s music industry. Featuring a disruptive “unconference” format, it will host eight dynamic discussions on critical industry issues, culminating in the release of The Zanzibar Manifesto for the Future of African Music—a collective strategy for innovation and change.

Key Themes and Industry Leaders

The event will feature insights from influential speakers, including Kudjo Sogadzi (HOT 97), Sean Garrett (“The Pen”), Martin Nielsen (Mdundo), Raj Kulasingam (Dentons), Danice King’ori (Airtel), Obinna Anyalebechi (Diageo), Adam Tiran (Africori), and many more.

The two-day summit will focus on:

• Breaking the Global Barrier – Strategies to elevate African artists on the world stage.
• The Billion-Dollar Robbery – Ensuring African artists get their fair share of royalties.
• The AI Takeover – The impact of artificial intelligence on African music production.
• The $1BN Question – How to attract investment into the African music industry.
• Who Owns African Music? – The battle for intellectual property rights in a globalized market.
• From Clicks to Cash – Helping artists monetize streaming revenue.
• Women in African Music – Addressing gender inclusivity in the industry.
• Music & Tourism – Leveraging music to boost economic growth and cultural tourism.

In addition to high-level discussions, attendees will experience exclusive beachside gala performances, DJ sets, and networking sessions aimed at fostering collaborations.

Trace Summit 2025 will enjoy extensive digital coverage across Instagram, TikTok, Facebook, and LinkedIn, along with real-time interviews and content recaps.

With the support of major industry players like Airtel Africa, Johnnie Walker, and Diageo, this summit promises to be a pivotal moment for African music, empowering artists and redefining the industry’s future.

For more information, visit www.trace.plus.