With a career spanning over two decades, Jimi Owobo Ogunlaja has left an indelible mark on the fashion industry. As a renowned model, actor, catwalk coach, and television producer, Jimi’s influence extends far beyond the runway. In this exclusive interview, we explore his remarkable journey, uncovering the highs and lows of his career and the secrets behind his success.

TR: Can you introduce yourself to our readers and share a bit about your background and career?
JO: I am Jimi Owobo Ogunlaja, a Nigerian-born fashion model, actor, catwalk coach, TV producer, and visual creator, currently based in Cape Town, South Africa. With over 20 years of experience in the fashion industry, I have journeyed from dominating runways to training aspiring talent through my Jimisterio Catwalk Academy, which I founded in 2013. In 2017, I transitioned into television production, creating and producing numerous high-fashion and entertainment shows for DStv, including Spice Toys, Spice Focus, All Access, Models Corner, Catwalk Focus, and Diary of a Muse. I also work in videography, photography, and video editing, bringing well-rounded visual storytelling to all my projects. My dedication to fashion, media, and content creation has positioned me as a notable figure in the industry.

TR: How did you get started in modeling, and what inspired you to pursue this career path?
JO: I began my modeling career in Nigeria at the age of 21, later relocating to Johannesburg, South Africa, in search of new opportunities. Embracing my unique features and melanin-rich beauty, I was greatly supported by family and friends who helped build my confidence. With God, all things are possible.

TR: You have worked in both South Africa and Nigeria. How do you think the modeling industries in these two countries compare?
JO: The modeling industries in South Africa and Nigeria each have unique characteristics shaped by cultural, economic, and historical factors. The notable differences are:

1. Market size & opportunities: South Africa has a more established industry with broader opportunities, especially in cities like Johannesburg and Cape Town. Nigeria’s market, while growing, is still developing.
2. Cultural influences: South Africa’s fashion scene is more Westernized, while Nigeria’s is deeply rooted in traditional African aesthetics.
3. Model profiles: South African modeling tends to showcase more diversity, while Nigerian models often represent a strong African aesthetic.

Both South Africa and Nigeria are witnessing a growing demand for diversity in their modeling industries. Each country provides a strong platform for local designers to showcase their work, highlighting unique cultural aesthetics and creativity. Despite challenges such as limited infrastructure and industry support systems, both nations hold immense potential for growth and collaboration, making them dynamic hubs for fashion innovation across the continent.

TR: You are a multifaceted talent. How do you balance your time between acting, modeling, and television production?
JO: Balancing multiple passions is challenging, but I manage through:

1. Prioritization: I focus on urgent and important projects first.
2. Scheduling: I allocate dedicated time for each pursuit.
3. Time management: I use tools and routines to stay productive.
4. Delegation: I collaborate where possible to lighten the load.
5. Self-care: I make time to recharge, which helps sustain my energy and creativity.

TR: Do you have any self-care routines or practices that help you manage stress?
JO: Absolutely. I practice meditation and mindfulness, and I enjoy yoga, running, and dancing. Time in nature and creative outlets like writing or music help me stay grounded. I also value connecting with loved ones, getting enough sleep, and maintaining a healthy diet.

TR: Can you tell us more about Jimisterio Catwalk Academy and who it is for?
JO: Jimisterio Catwalk Academy, based in Cape Town, offers comprehensive training for both aspiring and professional models. I founded it to share my industry knowledge and uplift the next generation. It is open to new faces and established models looking to refine their craft. Our courses include Catwalk training, Model and talent development, On-camera performance, Social media management and Casting methods. Our mission is to empower models, promote diversity, and produce industry-leading fashion content across Africa and beyond.

TR: What are the goals of the Academy, and how do you see it impacting the modeling industry?
JO: Our goals are to develop elite, industry-ready models, create outstanding fashion content and empower models with the confidence and skills to own their careers. We aim to raise industry standards, champion African talent, and support sustainable growth within the fashion ecosystem.

TR: You recently worked with SA Menswear Week. What stood out this year?
JO: As Head of Video Production for three seasons, I had the privilege of capturing the creativity and emotion of the event. What stood out this year was the designers’ bold vision and our collaborative effort in bringing their stories to life through dynamic visuals. It was truly a sensational showcase.

TR: Which designer impressed you this year at SA Menswear Week?
JO: As a menswear enthusiast, I was particularly impressed by Sartorial Cloth Designs. Their craftsmanship and aesthetic stood out so much so that their suits are now a staple in my wardrobe. I have already picked up a few pieces!

TR: What advice would you give to aspiring commercial models?
JO: Build a versatile and professional portfolio, develop your unique look and presence, network constantly and authentically, maintain professionalism and reliability and stay open-minded, adaptable, and ready to learn.

TR: How do you prepare for a commercial modeling shoot?
JO: I research the brand to understand its tone and audience, rehearse scripts or poses in advance, get into character to reflect the brand’s message, remain flexible and open to direction, and always communicate clearly while bringing authentic energy to the shoot.

TR: What tips do you have for success in commercial modeling?
JO: It is important to build a strong work ethic, understand and align with the client’s vision, stay versatile and adaptable, network intentionally, maintain a focused and positive mindset, and never stop evolving.

TR: What future projects are you most excited about?
JO: I am especially thrilled to be producing a confidential fashion film for Netflix, it is a game-changer, and I cannot wait to share it with the world. I am truly grateful and excited for what lies ahead!