Money Badoo has been unveiled as the South African ambassador for Lady of the House, the global movement uplifting women and non-binary voices in dance music. The announcement signals a major step forward in reimagining the cultural landscape of electronic music on the continent, just ahead of the Africa Rising Music Conference (ARMC) this May in Johannesburg.

Raised in Johannesburg, Money Badoo has become known for her genre-blending sound and unapologetic artistic expression. Now, as the face of Lady of the House in South Africa, she is stepping into a role that blends music, advocacy, and leadership.

Founded in 2021, Lady of the House began as a pioneering book spotlighting 150 influential women in dance music. Since then, it has transformed into a global platform encompassing a record label, community-led education programmes, and dynamic events. Its expansion into South Africa follows a successful Brazilian launch led by artist CAMZ, and continues a growing international presence built on collaboration and inclusion.

As the newly appointed ambassador, Money Badoo sees the platform as a means of shaping history while amplifying marginalised talent. “South Africa is rich with raw talent and deep stories. This is about making sure the world hears them, and hears them loud,” she said. She views this moment not just as personal recognition, but as an opportunity to carry forward the creative legacy of icons like Brenda Fassie, Lebo Mathosa, and Shekhinah.

For Lady of the House founder Laila McKenzie, the South African launch is the realisation of a long-term vision. “The energy, talent, and cultural innovation coming out of this region is undeniable. It’s time the global industry gives women and gender-marginalised people here the platform they deserve,” she said.

To mark the official launch, Lady of the House will host a panel at the ARMC titled Elevating Women & Non-Binary Artists in South Africa’s Dance Music Scene. The session will focus on creating space for diverse identities in music, building sustainable careers, and rethinking the norms of a genre often dominated by men. Alongside Money Badoo, the panel will feature Gigi Lamayne, Namakau Star, and SHAMISO, each bringing their own perspective to the evolving narrative of dance music in Africa.

For many in the local creative community, this moment is more than symbolic. It’s an actionable step towards equity in an industry that too often sidelines voices on the margins. As South Africa joins a growing global movement, Lady of the House signals that the future of dance music will not only be more inclusive, it will be led by those long kept out of the spotlight.