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Dakar, Senegal – Global TikTok sensation and UNICEF Ambassador, Khaby Lame, was officially received by Senegalese President Bassirou Diomaye Faye in a meeting that underscored his dedication to children’s welfare and his deep-rooted connection to his homeland.

I had the pleasure of receiving Khaby Lame, a global icon, illustrious son of Senegal and UNICEF Ambassador for the cause of children, along with the directors of UNICEF country and regional offices,” President Faye stated. “His commitment to children and his unwavering attachment to his native country are a source of pride. Supporting children means investing in the future of our nation. Senegal will continue to work for the protection and development of all its children.

Khabane “Khaby” Lame, a Senegalese-Italian social media star, rose to fame through his signature silent TikTok videos, where he humorously simplifies overly complicated “life hacks.” With over 160 million followers as of 2025, he remains the most-followed TikToker in the world. His rapid rise has earned him global recognition, landing him on Fortune’s 40 Under 40 and Forbes’ 30 Under 30 lists.

Beyond social media, Lame has leveraged his influence to secure endorsement deals with some of the world’s biggest brands. According to Fortune, he commands up to $750,000 per post, with Forbes estimating his total earnings over $20 million since mid-2022. His brand partnerships include Hugo Boss, Binance, QNB, Fortnite, and State Farm, with his recent F1 promotional campaign for Qatar Airways further cementing his global appeal.

Despite his immense success, Lame remains deeply connected to his roots. His role as a UNICEF Goodwill Ambassador allows him to champion the rights of children, particularly in Africa, and his visit to Senegal highlights his commitment to making a difference.

As Senegal continues to prioritize the welfare of its youth, Lame’s journey from a factory worker to a global icon serves as a testament to perseverance, purpose, and the power of giving back.

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