Coca-Cola recently revived its well-known “Share a Coke” campaign in an effort to reach a new generation of audiences and provide digital experiences in addition to customized cans.

The campaign is a global marketing program that allows consumers to personalize Coca-Cola bottles and cans by substituting well-known names, nicknames, and humorous slogans for the standard logo. To create a sense of community and shared experience, the campaign invites customers to find and enjoy customized drinks with friends and family.

The campaign was first launched in Australia in 2011, featuring the 150 most popular first names in the country. Loved by Coke fans, the campaign quickly gained popularity and expanded to over 120 countries.

In Zimbabwe, the campaign gained popularity in July 2025, sparking national joy as familiar names appeared on vibrant red bottles. However, some individuals were disappointed not to see their names included.

Coca-Cola is focusing on several key areas to optimize the impact of this extraordinary engagement, such as ensuring that some of the less common names are made available while customer interest remains high.

The campaign is currently gaining traction in Zimbabwe, with people also suggesting the inclusion of totems on the bottles.