At a time when representation in childhood play is still often lacking, Bee You Kids is boldly reshaping the narrative, one doll at a time. Founded by Zimbabwean-born Early Childhood Educator Andile Nyasha Pfupa, this Canada-based multicultural toy company is rooted in a vision of inclusion, dignity, and self-worth for all children. After immigrating to Canada over two decades ago, Andile saw firsthand how mainstream toys failed to reflect the diversity of the children she worked with daily. Driven by a deep sense of purpose, her mission became clear: to create a space where toys celebrate every ethnicity, culture, and ability.

In this exclusive interview, My Afrika Magazine (MAM) speaks with Andile (AP) about her personal journey from Zimbabwe to Canada, the inspiration behind Bee You Kids, and her ongoing commitment to empowering children and families, locally and globally. From toy design to charitable giving and childcare services, she shares her passion for building a world where every child feels seen, heard, and valued.

MAM: To start us off, could you tell us a bit about yourself, your passions, what you stand for, and what you do?

AP: As an early childhood educator, I embody a unique blend of cultures. Born and raised in Zimbabwe, I immigrated to Canada 22 years ago as a teenager. Both countries have shaped my identity, and I have woven together the best of each. Zimbabwe’s pan-African values of liberation, enterprise, and ownership resonate deeply with me, while Canada’s commitment to diversity and inclusion has allowed me to thrive. I appreciate how Canadian culture celebrates individuality, encourages cultural sharing, and encourages a spirit of mutual learning and acceptance. This blend of heritage and values informs my approach to business.

MAM: What inspired you, as an Early Childhood Educator, to launch Bee You Kids, and what gap did you see in the Canadian toy industry that needed to be filled?

AP: As an Early Childhood Educator, I see my role as a calling, a form of motherhood that extends beyond biology. I have worked with children from diverse backgrounds, and I believe the toy industry should reflect their faces and hearts. The idea of Bee You Kids began when I noticed a lack of diversity in baby dolls, a crucial toy in child development. Most dolls were Caucasian, with few options for African, Indigenous, or Asian representations. This absence of diversity is concerning, given the importance of dolls in teaching children to care for and relate to others. As a country, we should strive to provide more inclusive and representative toys that celebrate Canada’s diverse population.

MAM: Bee You Kids focuses on toys that reflect cultural and ethnic diversity, as well as children with special needs. Why do you believe inclusive toys are essential for early childhood development and identity formation?

AP: With 12 years of experience in childcare, primarily working with children with autism and diverse exceptionalities, I have seen firsthand the importance of representation and inclusion. The Bee You Kids collection aims to spark meaningful conversations about self-love, acceptance, and the beauty of individual differences. The diversity of our toys, particularly our dolls, help bring representation of various disabilities and medical needs to the toy world.

MAM: Beyond toys, Bee You Kids also provides child care services, including babysitting and nannying. How do these services align with your company’s broader vision of community and child-centered care?

AP: Our childcare services, including babysitting and nannying, are an integral part of Bee You Kids’ vision for a community-driven, child-centered approach to care. By providing trusted and compassionate caregivers, we aim to support families while promoting a sense of belonging and acceptance for every child. This aligns perfectly with our toy collection, which promotes diversity, inclusion, and self-love. Moving to Yellowknife from Edmonton I had to take a break from the service because you need to be physically present incase a nanny does not show up or any licensing non-compliance happens but it is a venture I would love to resume as soon as possible.

My ultimate goal is for Bee You Kids to become synonymous with innovative, inclusive, and nurturing solutions for children. I envision a future where our brand is associated with a wide range of products, from toys and clothing to devices, all designed to celebrate individuality and promote positive development from birth onwards. By offering childcare services and eventually opening our own facility, we can create a holistic ecosystem that supports children’s growth and well-being. Our planned physical store will showcase our products and provide a welcoming space for families to explore and connect. With dedication and hard work, we are committed to making Bee You Kids a household name, synonymous with excellence in childcare and innovative products that inspire a love of learning and self-acceptance.

MAM: Last Christmas, Bee You Kids extended its generosity internationally by donating food to an orphanage in Nigeria. Can you tell us more about this initiative and what global giving means to you as a brand?

AP: Giving back is at the heart of Bee You Kids. As an African woman, I believe education is a powerful tool that can transform lives and communities. Unfortunately, many were denied this opportunity, and it is my mission to help change that narrative. Every year, I donate to orphanages in Nigeria and Zimbabwe, and my business supports the school fees of numerous orphanages in Zimbabwe monthly. For me, global giving is about empowering the next generation with the tools they need to thrive: full bellies, warm clothing, school supplies, and access to education. I believe that educating a girl child is key to uplifting an entire nation. My uncle took that chance on me when he paid for my Early Childcare Education tuition, in hopes that in turn I would help and uplift others. I am committed to using both my education and business as a force for good. By making a positive impact on the world, I hope to inspire others to join me in creating a brighter future for all children.

MAM: Representation in toys can shape how children see themselves. How do you go about selecting or designing products that honor different backgrounds and abilities?

AP: As the founder of Bee You Kids, I have invested significant time in research, networking, and staying ahead of industry trends. My membership with the Canadian Toy Association provides valuable insights into upcoming toys, access to exclusive networking events, and toy shows. Factories often share catalogs of new products months in advance, allowing for pre-orders and strategic planning. My background in Early Learning and Childcare, combined with extensive research on the history of toy companies and iconic toys, gives me a unique perspective. I have observed how classic toys like spinning tops, now reimagined as Beyblades continue to endure across generations. This insight is important because it helps identify staple toys that remain consistently in demand. Dolls, for example, never go out of style. Their design may evolve, but the need for dolls themselves remains timeless. I also adore vintage toys and concepts brands like Vilac and Forever Play, with their innovative designs, inspire my vision for where I want Bee You Kids to go. I understand that not everyone may share the same enthusiasm, but that is precisely what makes my vision so distinctive. I am drawn to the idea of designer, brand-name toys where people can instantly recognize the maker or the concept of quiet luxury when it comes to children’s playthings.

MAM: Looking ahead, what exciting plans or new initiatives can your customers and supporters expect from Bee You Kids in the coming year?

AP: Currently, I am working on a exciting opportunity to bring Bee You Kids toys into Walmart, they initiated contact, and I am putting in the effort to make it happen. Preparing for the necessary paperwork and licensing requirements is a significant undertaking, but I am committed to seeing it through. My long-term vision is for Bee You Kids to become a toy distributor, expanding beyond online retail. While it is a daunting goal, I am taking it one step at a time, staying focused on the present moment while keeping my eyes on the future.