Born Dean Masola, “a creative of all sorts” LOVEWASPRICELESS, is an event organiser/promoter, talent manager, model, stylist and content creator. 

He’s been on the rise for a while, the first time he hosted an event was in 2019, when he was vice president at college in Pretoria Central, the good thing has been that all his interests; modelling, talent management and his other interests link well together, thus making it easy for him to manoeuvre within the industry.

This year alone he has hosted and been involved in several events in and around Pretoria. He has also collaborated with street wear brands for which he serves as a model and ambassador. To all this success so far, he says it has made him believe uplifting others. As he is also grateful to those who uplift him. This adds to his interest in managing artists, so he can use his creativity and expanding knowledge of the industry to help others succeed in their careers. So far he is doing well at that, as he is able to channel them in the right direction and help with things as securing them gigs.

Being on the rise, LOVEWASPRICELESS still needs all the support he can get. So to stay updated on his events and plans follow him on Instagram, where he has over 10K followers, Instagram: @lovewaspriceless