Nigerian Chef, Hilda Effiong Bassey (Hilda Baci) (27) from Akwaibom State has been cooking non-stop for the past 3 days with the intention to break a 4-day Guinness World Record of 87 hours, 45 minutes set by Indian Lata Tondon in 2019.

This is passion at its finest apparel, considering the fact that the certification of Guinness World record doesn’t have any monetary attachment.

She has spent an estimated 10 million naira or more on set ups, research, authorizations, food stuffs and other exigencies.

However, unconfirmed reports say several local/International endorsements, worth millions are already in the coffers of her managers, 5 State governments and the Federal Government of Nigeria have also made provisions for her honours.  (Source: News 24)

The restaurateur kick-started the competition on Thursday at exactly 4pm after she turned on her cooker. She is now on a mission to set a record of 96 hours.

What does this mean for Hilda Bassey’s brand?

1. Global recognition
Being a Guinness World Record holder, she will get recognition on global platforms, become known in society, and get the opportunity to speak at global events.

2. Benefit her brand.
Hilda’s brand will stand out, get traffic on social media, and spice up her business brand to get groundbreaking business deals. Her brand’s ‘value’ perception will hit the roof and become more appealing globally. She stands the chance to meet industry players, business leaders, heads of state, et al., and this means positive validation for her brand.

3. Endorsement and brand ambassadorial deals
Hilda can ride the back of this to get juicy deals, represent brands, and work with globally recognized brands like Coca-Cola, Pepsi, et al. With this fame and attention, she can create other niches and projects aside ‘from cooking’ that will fetch her more income. Also, with this big statement, she can represent globally recognized institutions like USAID, WHO, et al. to champion a positive cause.

4. Social media in rolls
Hilda will make positive inroads when it comes to social media numbers. Get all the verifications, traffic, and engagements. She becomes people’s favorite and starts making income from her live sections, posting, and endorsement of products on her socials. A globally recognized chef who dethroned Lata Tandon, the world’s top chef.