Zimbabwe’s Minister of Environment, Climate, Tourism and Hospitality Industry Honourable Nqobizitha Mangaliso Ndhlovu is leading the tourism industry team at the upcoming Africa’s Travel Indaba tourism trade showcase at Durban in South Africa. The event is set to end on Thursday.
Africa’s Travel Indaba is an iconic African leisure trade show owned by South African Tourism, with the specific objective of creating market access for our vast array of African leisure tourism products.
The exhibition is marked as one of the largest tourism marketing events on the African calendar.
More than 30 tourism operators are to exhibit their work which is, an increase from 24 that took part in last year.
The Zimbabwe Tourism Authority (ZTA) Chief Executive Officer, Ms Winnie Muchanyuka said she was impressed with the developments.
“We have seen a significant improvement from last year’s tourism sector performance, and we’ve received substantial amounts of business from the South African market.
” In view of this, we’re paying particular attention to that market. Our aim is to increase inflows from the region and particularly this market by at least 20% (SA contributed 292 thousand visitors to Zimbabwe last year). We are going to South Africa to consolidate and grow our regional market share. In the same vein, we’re honored to have the Minister leading the delegation this year,” said Muchanyuka.
“The level of participation of the tourism players from Zimbabwe is quite impressive, and as ZTA, we’re grateful to the industry for supporting our strategic goal in promoting the destination. I am confident that Zimbabwe will make a lasting impression at this year’s show,” she added.
“We are delighted that ‘smaller’ players are now also seeing that marketing their products at these big travel shows has immense benefits to their businesses and can impact heavily on their growth trajectory,” she said.
In 2022, South Africa contributed at least 30% of total arrivals in Zimbabwe.