Local fashion designer launches craftomaniacs Zimbabwe

Story By Sympathy Sibanda & Thembinkosi Nyathi: Fashion specialist and accountant, Kudakwashe Mbiriri officially launched her crocheting and knitting brand Craftomaniacs Zimbabwe at a fashion show that took place in Harare last weekend.

The aesthetic hand work was shown off through some models who shined on and off the stage as they wore different crocheted pieces which included dresses, hats, winter wear amongst others. The showcase was from four lines namely upcycle, summer shrugs, winter clothes, and anytime dresses.

Speaking to My Afrika Magazine, Kudakwashe Mbiriri said she wanted to share her art with the community.

“The launch was intended to showcase the diversity of handmade crochet pieces and how unique they can be. My inspiration comes from various sources, such as flowers or other clothing, which I then reinterpret into unique crochet versions never seen before. I also upcycle boring or dull clothes giving them a new life, sometimes I play around with fabric and mix the fabric and crochet bringing out exquisite designs,” said Mbiriri.

In a world suffering from the effects of climate change, recycling has become one of the common solutions. Upcycling clothes has been among her top creative achievements.

She also appreciated the support she received when launching her brand and highlighted some challenges she has faced.

“The support was great as it validated what I do, and there is no stopping now. Like any other business, we have struggled to establish ourselves in the market. Not everyone understands the art of crocheting, but with more advertising and showcasing of handmade products, we hope to convince more people of the beauty of crochet pieces,” she added.

Tatenda Machirori, a representative of Zimtrade, an organization that facilitates exports, said she was impressed with Mbiriri’s work and noted that the training Mbiriri participated in was yielding results. “Kuda was part of The Next She Exporter Programme, which trains women to produce export-worthy products. Seeing her set up a fashion show of this magnitude is proof that she will do well in her business,” Machirori said.

Mbiriri promised more as well as going across the borders according to the training. “We are looking into making more designs, stocking up in international markets.”

Craftomaniacs Zimbabwe produces handmade products, primarily focusing on crocheting and knitting. They are now entering the international market and becoming increasingly vibrant in the fashion industry.