Zimbabwe’s classic custom designer and artist, who is also Head and Creative Director of Imani Afrikanique, Josephine Soko is set to showcase her products at a solo exhibition in August this year.

Soko informed My Afrika Magazine that her brand’s exhibition will also include a pop-up store where the public will have the opportunity to purchase the brand’s products.

“Imani acknowledges the vast spectrum of fashion globally and internationally based on cultural, trending seasonal fashion motives. We have an upcoming fashion show in August, and we embark on this journey with Africa in mind, considering how much we have evolved in fashion. With that knowledge, we want to share our experiences, lifestyles, and cultural diversity with the world through our fashion collection,” said Soko.

Among the models who will be walking the runway at the event, is the reigning Mister Supranational Zimbabwe, Tatenda Njanike. Soko stated that the selection of models was conducted through a casting call, with models responding and subsequently being screened by the fashion show organizers.

She also encouraged members of the public not to miss this show, as it will not only be an exhibition but also a networking opportunity for those in the fashion business.

“This is one event that you would not want to miss. It is an opportunity to mix and mingle with different tribes and countries, embracing Africanism together. Celebrating being Africans. You definitely do not want to miss out on great entertainment from different artists,” recommended Soko.

The Imani brand’s fashion styles and designs speak volumes about Soko’s belief in Africa and the brand’s art embodies everything African.

“Fashion in Africa is undergoing significant development and is now taking off, rapidly growing to meet local and international demand. However, inadequate investment hinders its full potential,” said Soko.