Destination Zimbabwe continues to receive an endorsement as ideal for hosting international conferences, with the latest recommendation coming from the United World Tourism Organisation (UNWTO), to host the Communication, Media and Tourism Training in Africa Workshop in Victoria Falls, Zimbabwe in November 2023.

The Chief Executive for Zimbabwe Tourism Authority Ms. Winnie Muchanyuka and the Secretary General of the UNWTO Mr Zurab Pololikashvili signed a hosting agreement on the upcoming Communication, Media and Tourism Training in Africa workshop on the sidelines of the 66th UNWTO Commission for Africa.

The media have a crucial role to play in putting emerging destinations across the globe on the global tourist map, thus helping to boost the economies.

The relationship between tourism and the media is vital and complex.

Tourism is highly dependent on media reporting because most travel decisions are made by people who have never seen the destination firsthand for themselves.

The tourism industry is a vast and complex ecosystem that heavily relies on effective communication to thrive. With the rise of social media, instant messaging apps, and digital marketing, communication has become even more critical than ever before.

The Secretary for Environment, Climate, Tourism and Hospitality Industry Zimbabwe Ambassador Raphael Tayerera Faranisi and the Chief Director Tourism and Hospitality Management Ms Tarirai Musonza also witnessed the signing ceremony.