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‘This is a space where we delve into the vibrant world of creativity. I have witnessed first-hand the unique challenges and exhilarating opportunities that come with navigating the creative economy on our continent. Creativity is not just an expression; it’s a powerful force that shapes cultures, drives innovation, and fosters community. In Africa, where diverse traditions and contemporary influences intertwine, the creative landscape is rich with potential. However, balancing the demands of life, the pursuit of artistic passion, and the intricacies of the creative economy can be a complex journey.

In this column, I will share insights, stories, and practical advice on thriving as a creative in Africa. Join me as we explore the intersections of creativity, and entrepreneurship, celebrating the beauty and resilience of African artists in a rapidly evolving landscape. I am hopeful that we can uncover the ways we can uplift one another and cultivate a flourishing creative economy that reflects our rich heritage and boundless aspirations.’

Yours in creativity, Tariro ‘neGitare’ Chaniwa

Musician | Project Manager| Creative Economy Champion

Tari-85-of-113-Medium Welcome to “Magitare” – Navigating the creative economy

Tariro ‘neGitare’ Chaniwa is a dynamic creative deeply committed to community development through innovative artistic initiatives. As a talented musician, she leverages her musical abilities to connect with and positively influence diverse communities. Tariro holds a diploma in Personnel Management, an Honours Degree in Sociology and Gender Studies, and a Master of Science in Development. She is the founder and proprietor of TNG Music, an organization focused on arts, events, and promotions, where she actively supports and promotes emerging artists, providing them with essential platforms and growth opportunities. Additionally, she leads the Magitare Africa Trust, a social enterprise dedicated to advancing the creative economy. As a project manager, Tariro’s dedication to nurturing creativity and talent is further highlighted by her role as the manager of the prestigious Stanbic Jacaranda Music Festival.

Her passion for capacity building in the arts has established her as a respected thought leader within the creative industry. Tariro consistently seeks to empower fellow artists and creatives, sharing her expertise and insights to facilitate their growth and success. With her visionary mindset, she continues to inspire and uplift the artistic community around her.

Bookings and info: Email: tarironegitare@gmail.com  | Phone: +263772720290 | FB, X, Instagram, LinkedIn: @tarironegitare

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