OPINION By Makhosini Mpofu: Kendrick Lamar’s electrifying performance at Super Bowl 59’s halftime show was more than just a spectacular display of music and entertainment. It was a powerful demonstration of leadership, storytelling, and the impact that influencers can have when they use their platform for good.

As business leaders and entrepreneurs, there’s much we can learn from Kendrick Lamar’s approach to his craft and commitment to using his platform to raise awareness about social justice issues.

Here are three key takeaways from his performance:

1. Authenticity is Key– Kendrick Lamar’s performance was a testament to the importance of staying true to oneself and one’s values. Despite the massive audience and the pressure to deliver a crowd-pleasing performance, Lamar remained authentic and committed to his art. This authenticity is something that business leaders can learn from, particularly in today’s era of transparency and accountability.

2. The Power of Storytelling– Kendrick Lamar’s setlist was carefully curated to create a cohesive narrative that highlighted the struggles and triumphs of the African American community. This storytelling approach is something that business leaders can learn from, particularly when it comes to communicating their brand’s mission and values. By using storytelling techniques, leaders can create a more emotional connection with their audience and inspire loyalty and devotion.

3. Using Your Platform for Good- Kendrick Lamar’s performance was a powerful reminder of the impact that influencers can have when they use their platform to raise awareness about social justice issues. As business leaders, we have a responsibility to use our platform to make a positive difference in the world. Whether it’s through philanthropy, advocacy, or simply using our voice to raise awareness about important issues, we can all learn from Kendrick Lamar’s commitment to using his platform for good.

However, Kendrick Lamar’s performance was more than just a demonstration of leadership and storytelling. It was also a powerful commentary on the state of America today. For those who may have missed it, here are some of the connotations and hidden meanings behind the performance:

– Samuel L. Jackson’s appearance as Uncle Sam, warning Kendrick to play the game white America wants him to play, was a powerful commentary on the ways in which systemic racism continues to oppress African Americans.

– The Squid Game-inspired stage design, which symbolized the rich killing the poor, was a searing indictment of economic inequality and the ways in which the wealthy elite continue to exploit the vulnerable.

– The dancers dressed in red, white, and blue, representing the American flag, were a powerful commentary on the ways in which patriotism can be used to mask systemic injustice.

– The prison yard-inspired stage design, where Kendrick’s black performers harmonized while he rapped, was a powerful commentary on the ways in which mass incarceration continues to disproportionately affect African American communities.

– Kendrick’s decision to feature Serena Williams, who has been subject to racist and sexist abuse throughout her career, was a powerful statement about the importance of protecting and uplifting black women.

– And finally, Kendrick’s repeated refrain of “They Not Like Us” was a powerful reminder of the ways in which systemic racism continues to divide us, and the importance of staying true to oneself and one’s values in the face of oppression.

Therefore, Kendrick Lamar’s Super Bowl 59 halftime show was a masterclass in leadership, storytelling, and social commentary. It was a powerful reminder of the impact that influencers can have when they use their platform for good, and a searing indictment of the systemic injustices that continue to oppress African American communities.

As business leaders and entrepreneurs, we can learn much from Kendrick Lamar’s approach to his craft and his commitment to using his platform to make a positive difference in the world.