In a significant move for Zimbabwe’s tourism industry, Tourism and Hospitality Industry Minister, Hon. Barbara Rwodzi, met with Manicaland Province Minister of State, Advocate Misheck Mugadza, and key stakeholders in Mutare on February 12 to discuss strategies for positioning Manicaland as a top travel destination.

The meeting underscored the province’s breathtaking landscapes, adventure tourism, and cultural heritage, aligning with Zimbabwe’s devolution agenda, which aims to ensure all provinces contribute to national tourism growth.

The highlight of the meeting was the announcement that the Sanganai/Hlanganani World Tourism Expo—Zimbabwe’s premier international tourism showcase—will be hosted in Mutare this year. This marks a historic shift for the expo, which attracts global exhibitors and visitors from over 30 countries. Known for its stunning Eastern Highlands, Bvumba Mountains, Mtarazi Falls, and Chimanimani ranges, Manicaland offers unparalleled tourism opportunities.

Hosting Sanganai/Hlanganani in Mutare is expected to enhance Zimbabwe’s tourism appeal, create business opportunities, and attract international investors and visitors. The expo will spotlight Manicaland’s adventure tourism and investment potential, reinforcing the province’s role as a key player in Zimbabwe’s tourism sector while delivering long-term economic benefits to the region.