Africa’s presence at the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland, is a significant opportunity for the continent to showcase its potential, attract investment and engage with global leaders.

In recent years, several African countries have attended Davos, highlighting their progress in economic development and innovation.

Rwanda, under the leadership of President Paul Kagame has been a regular attendee, showcasing the country’s remarkable transformation into a hub for innovation and entrepreneurship. Nigeria, Ghana, and South Africa have also been represented at Davos, with their leaders emphasizing the importance of economic growth, regional integration, and investment.

Being part of Davos means being part of a global conversation that shapes international policies and addresses common challenges. For African countries, Davos provides a unique opportunity to showcase their economic potential and attract investment. This can therefore lead to increased foreign direct investment, improved economic growth, and job creation.

The Africa Coalition launched at Davos, is a testament to the continent’s commitment to driving game-changing development initiatives. The coalition brings together African nations, innovators, and investors to accelerate economic growth, improve living standards, and promote regional integration. This coalition provides a platform for African countries to share best practices, leverage resources, and collaborate on regional projects.

As the world grapples with pressing challenges such as climate change, inequality, and technological disruption, Africa’s presence at Davos is more critical than ever. The continent’s leaders must continue to engage with global stakeholders, showcase their achievements, and advocate for policies that support Africa’s growth and development.

This year’s event, taking place from January 20-24, 2025, promises to be an exciting opportunity for the continent to showcase its economic potential, investment opportunities, and cultural diversity. Africa Collective, a platform that facilitates exchange and collaboration among African and international stakeholders, will present an expanded series of Africa-focused events in Davos.

Afreximbank, the African Continental Free Trade Area (AfCFTA) Secretariat, and Africa Collective have partnered to promote African trade and investment opportunities on a global platform. This partnership aims to increase the visibility of the continent and facilitate high-quality engagements with development partners. The partnership will also provide a platform for African businesses to connect with international investors and partners.

Some of the key events to look out for include: the Africa Collective Davos 2025 Media Reception, the Africa Collective Davos 2025 Partner Reception, and the Thematic Roundtable hosted by Afreximbank. These events will provide a platform for African leaders, businesses, and innovators to engage with global stakeholders and promote African trade and investment opportunities.

Africa should expect increased visibility and recognition of its economic potential and investment opportunities, high-quality engagements with development partners and global stakeholders, and opportunities for African businesses and institutions to connect with international investors and partners. The continent is poised to take center stage in Davos.

For Zimbabwe, participating in Davos can bring numerous benefits. As a platform for investment promotion, Davos provides Zimbabwe with an opportunity to showcase its economic potential, investment opportunities, and cultural diversity. This can attract foreign direct investment, improve economic growth, and create jobs. Zimbabwe can leverage Davos to engage with global stakeholders, promote its economic development agenda, and advocate for policies that support its growth and development.

By participating in Davos, Zimbabwe can also enhance its global reputation, increase its visibility, and promote its brand as an attractive investment destination. The event can also provide Zimbabwe with access to new technologies, innovations, and best practices that can help drive economic growth, improve competitiveness, and enhance sustainable development.

Furthermore, Davos offers Zimbabwe a platform to engage with other African countries, regional organizations, and international partners to promote regional integration, cooperation, and development. Overall, Zimbabwe’s participation in Davos can help the country achieve its economic development goals, attract investment, promote trade, and enhance its global reputation.

As the world converges on Davos, Africa is ready to make its mark. With its rich cultural heritage, vibrant economies, and innovative spirit, the continent is poised to take its rightful place on the global stage. Africa’s presence at Davos is a testament to the continent’s growing influence and its commitment to driving economic growth, innovation, and development.