In the ever-evolving music industry, local artists often find themselves at odds with the gatekeepers controlling bookings and financial opportunities.
Speedtrap RSA, the hitmaker from Bronkhorstspruit known for his work with Zamalek, is one of the voices speaking out about the challenges faced by South African talent. With a powerful and heartfelt message, Speedtrap highlights the systemic issues preventing local artists from receiving the recognition, funding, and bookings they deserve.
In a recent statement, Speedtrap expressed frustration with the disparity between international acts and local artists. He noted that a Portuguese promoter is willing to pay over 20k each for two international artists, yet booking opportunities for local talent remain scarce.
“This Portuguese promoter can manage to pay more than 20k for two artists, but fails to book even two of our local artists,” Speedtrap said, underscoring the lack of support for homegrown talent.
His criticism goes beyond finances to the way local artists are undervalued in the booking process. Speedtrap pointed out that even when local artists are offered smaller fees such as 2k for an appearance. These offers fall short of what is needed to foster the local scene.
“Our music needs funding to kickstart. Without it, we cannot grow,” he lamented. To Speedtrap, it is clear: without proper investment, the local music industry will struggle to thrive.
His frustrations do not end there. Speedtrap also criticized certain industry figures who take credit for songs created by local artists without giving proper recognition.
“Some people take credit for others’ songs, saying nothing as long as they profit from it,” he remarked, pointing out that while others benefit from the hard work and creativity of local artists, they give little back in return.
His words carry a deeper message about the socio-economic issues faced by youth in towns like Bronkhorstspruit. While money and opportunities flow to certain parts of the entertainment industry, Speedtrap notes that youth in these communities remain largely disenfranchised.
“People make money in our town, yet the youth here gain nothing from it,” he observed. The lack of support for local artists means young people in these communities don’t have the same opportunities to succeed in the music industry or other fields.
Speedtrap’s call to action is clear: he is fighting for fair treatment and better opportunities for local talent. His message is not just a critique of the music industry but a broader call for change in how South Africa values and invests in its own talent. Artists like Speedtrap hope to see a shift in the industry, one where local talent receives the resources and respect needed to flourish, and where the youth of South Africa can benefit from the cultural wealth within their own communities.
In a country as rich in musical talent as South Africa, it is time for the industry to look inward and recognize the value of its homegrown artists. As Speedtrap and others like him continue to push for change, the hope is that local music will not only survive but thrive, benefiting both the artists and the communities they represent.